BrainBloom Consultancy
Cognitive Neuroscience • User Insights • Evidence-Based Strategy
BrainBloom Consulting helps organizations make smarter, evidence-based decisions through behavioural science, user research, and clear, actionable insights. Founded by Dr. Fiza Arshad (PhD, Cognitive Neuroscience), BrainBloom brings scientific rigour and human-centred thinking to complex problems in healthcare, public policy, digital products, and social impact work.
What I Do
I support teams on a contract or project basis using DEII: data, engagement, insights, and innovation.
Core Services
🧠 Behavioural Insights & User Engagement Research
Understanding what people do, why they do it, and how to design systems that support better outcomes.
🔍 Mixed-Methods Study Design
Integrating quantitative and qualitative approaches to generate strong, actionable evidence.
📊 Data Analysis & Modelling
Advanced analytics using R, Python, and Excel (behavioural data, survey data, user studies, experiments).
📑 Evidence Synthesis & Knowledge Translation
Turning complex research into clear, accessible insights for executives, policymakers, clinicians, and stakeholders.
✍️ Technical Writing & Communication Strategy
Reports, briefs, white papers, grant documents, clinical resources, and stakeholder-ready summaries.
📈 Evaluation & Impact Measurement
Designing frameworks to assess program effectiveness, user outcomes, and behaviour change.
My Approach
I combine scientific rigour with practical, real-world understanding:
- Clear research questions
- Clean, interpretable data pipelines
- Insightful modelling and reporting
- Recommendations grounded in behavioural science
- Communication tailored to the audience — from technical teams to executive leadership
I have led multi-method projects involving eye-tracking, behavioural logging, cognitive measurement, survey methodology, and complex data modelling. My work spans healthcare, gambling research, human performance, digital health, mental health, and user-centred design.
Who I Work With
- Consulting firms
- Healthcare and public health organizations
- UX/digital product teams
- Research groups and labs
- Non-profits and social impact organizations
- Innovation and strategy teams
Let’s Collaborate
If you’re exploring a behavioural science, research, or user-engagement challenge, I’d love to connect and discuss how BrainBloom can support your project.
Fiza Arshad 