Publications


🧠 Academic Publications


📝 Journal Articles

  • Arshad, F., Ferrari, M. A., Murch, W. S., Cherkasova, M. V., Limbrick-Oldfield, E. H., Winstanley, C. A., & Clark, L. (2025). Effects of Audiovisual Cues on Game Immersion during Simulated Slot Machine Gambling. Journal of Gambling Studies, 1-18. Read here
  • Arshad, F., & Clark, L. (2022). Immersion in substance-related and behavioural addictions: Neural systems and neurochemical substrates. Current Behavioral Neuroscience Reports, 1–10. Read here
  • Balodis, I. M., Linnet, J., Arshad, F., Worhunsky, P. D., Stevens, M. C., Pearlson, G. D., & Potenza, M. (2018). Relating neural processing of reward and loss prospect to risky decision-making in individuals with and without gambling disorder. International Gambling Studies, 1–17. Read here

📚 Book Chapters

  • Morris, V., Arshad, F., Balodis, I., Reed, D. D., MacKillop, J., & Amlung, M. (2020). Human laboratory paradigms in addictions research. In S. Sussman (Ed.), Cambridge Handbook of Substance and Behavioural Addictions. California: University of Southern California. Read here

🎓 Dissertation

  • Arshad, F. (2018). Acute psychosocial stress reactivity and risky decision-making in gambling disorder (Master’s Thesis). Supervisor: Dr. Iris M. Balodis. Read here

📰 Non-Academic Writing


I’ve written about neuroscience, mental health, and research culture for public audiences across various platforms. Here’s a selection of my work:

  • Arshad, F. (2015, August). It’s A Piece of You – Make it Yours. SickNotWeak. Read here
  • Arshad, F. (2017, May). Knowledge Translation: Partnerships between Neuroscience and the Broader Community¹. BrainwavesRead here
  • Arshad, F. (2017, December). Behind the Scenes: How Neuroscientists Celebrate HalloweenBrainwavesRead here
  • Arshad, F. (2018, January). Addictions in Medicine Gives Way to Cannabis ResearchBrainwavesRead here
  • Arshad, F. (2018, March). An Interview with Dr. Bernardo SabatiniBrainwavesRead here
  • Arshad, F. (2018, November). An Interview with Dr. Julie KauerBrainwavesRead here
  • Arshad, F. (2018, December). Interdisciplinary Collaboration: Key to Innovation in NeurotechnologyORIONRead here

¹ This piece was part of a knowledge translation initiative where I collaborated with clinicians and researchers to create five patient-focused educational handouts designed to bridge neuroscience research and public understanding. They can be found here.


📄 Additional Contributions


📑 White Paper

  • Arshad, F. (2017). The Reward System in Problem Gambling. Gambling Research Exchange Ontario.
    • Commissioned to this paper and lead a companion webinar aimed at counselors and policymakers. The report was developed to support evidence-based approaches to gambling harm reduction and inform public policy.

📋 Technical Report

  • Arshad, F., & Hounsell, J. (2016). Research Snaps and Social Media: Recommendations for Improving Engagement with McMaster Research.
    • Co-authored report presenting results from a university-wide social media pilot campaign. The project received the 2017 SSHRC-CPRS Award of Excellence for innovative research communication.

I’m Fiza

Welcome to my web page! I’m a Cognitive Neuroscientist with 10 of years of experience managing different research projects end-to-end. In this space, I will post both personal and professional blogs on graduate school admissions process and journey, game immersion and multisensory cues, on using AI, and creative writing. If this resonates with you, let’s connect. If you want to hire me as a consultant, let’s connect.

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